A memorable, unique and overall positive customer experience is undoubtedly important to any business, but it plays a special role in the success of one based in service.
If you want to garner positive feedback, word-of-mouth referrals and long-term loyalty from your customers, it’s important to communicate with them in a sophisticated way.
The best way to go about doing this is to put yourself in the shoes of your ideal customer.
So, first of all – how does your business look when approached from the road? Are you clearly conveying entrance points and flow of traffic in the lot? Is your service menu bolded and easy to read? Is your facility bright and inviting? All of these things and more are key components of an overall customer experience.
And while each site is different, we guarantee that there are some missed opportunities and places that could serve as potential customer touchpoint that are currently being under-utilized on your lot.
It goes without saying that all of your marketing communications and on-site signage should send off a positive message, but overloading customers with information (no matter how positive) can be overwhelming. This applies not only to the actual copy that lives on your signs, your menu, and printed collateral, but also to the actual amount of these communication tools. This is an instance where the phrase “quality over quantity” rings especially true.
It’s important to continue to check in on the relevance and reliability of the information on your signs and other touchpoints from time to time. To avoid having to repaint or reprint anything too often, we recommend that our clients look into digitally-managed assets like digital monument signs and LED signs that can send out multiple, customized messages and be changed with the click of a button whenever you see fit.
Before you make a final decision on any updated signage, however, it’s important to make sure that you’ve done your research. Local codes or laws may be in place that restrict where you can place signs, and there is nothing worse than making an investment that just turns into a fine down the line. But when done properly and by-the-book, updating your signage can make a huge impact on the kind of experience you offer your customers.
Take advantage of the next rainy afternoon Colorado is hit with when business is a little slower to sit down, evaluate the impression you are currently making on your customers through your site branding, and see what needs to change. And as always, feel free to give us a call if you need advice from the professionals!